Kim Mason works as a freelance sales and marketing consultant and wanted to refresh her website allthingsnewbiz.com to reflect a new approach. She spends a lot of time writing and speaking and wanted to be able to give away lots of useful information on the site.
Rather than focussing on the services she offers, she wanted that information to be secondary, and for the information she was publishing in the form of blog posts and ebooks to become more prominent.
We first designed a new logo for Kim to use across her marketing including the website and new business cards which we also created for her. We then tackled the website using our latest Evolve Lite theme called Beam. The design of the site focuses on content marketing (rather than services) but still features all the lead generation tools you’d expect from an Evolve website.