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How to give your company’s website credibility (#4 of 5)

92% of consumers around the world say they trust testimonials above all other forms of advertising so it makes total business sense to include some form of testimonial on your website. If new customers are looking for evidence that your current clients are happy, then it’s essential to make it really easy for them to find when they come to your website for the first time.

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How to make sure your website is easy to use (#3 of 5)

Would you like to improve your conversion rate by 160%? It’s every business owner’s dream surely and yet so many businesses miss out on this opportunity by failing to make their website truly responsive. It has been proven that users are 160% more likely to convert when using a mobile website which has been optimised for viewing on a mobile.

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No such thing as a free lunch?

I'm pleased to announce that I'm going to be speaking at Basepoint Romsey's free business networking event on 4th October 2017. I'm going to be attempting to condense my popular '5 Essential Ingredients for a Successful Website' workshop (normally a two hour interactive workshop) down into a 20 minute talk. Wish me luck!

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Workshop: 5 Essential Ingredients for a Successful Website

Over the past few years I’ve spoken at various events and groups but there’s only so much you can do in a talk. That’s why I’ve now created an interactive workshop based on my popular ‘5 Essential Ingredients for a Successful Website’ presentation.

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Introducing Evolve Lite

It's been five years since I launched Evolve, and while the unlimited plan is perfect for active small and medium sized businesses, for smaller and startup businesses the cost and the unlimited level of service can be more than is required. I recently started thinking how I could create a package for smaller or startup companies.

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As the saying goes, you only get one chance to make a first impression. Nowhere is that more important than on the web. When it comes to your company’s website, it’s critical that it makes a great first impression to prospective customers. Read on to find out the key factors that influence the impression your website makes on a user and how to ensure the impression made is a great one.

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How to get your company’s website found (#1 of 5)

7 Seconds. That’s how long we have to make a great first impression. We all know it’s important to make a great first impression, but it’s no use making a great first impression if no-one finds you in the first place. In the world of websites, having a great website is actually the second step in the process, having a website that can be found by your customers or prospects needs to come first. In this post, the first in a series of five posts called ‘5 essential ingredients for a successful website’, I’m going to explain what goes into making sure your company’s website is found by search engines and viewed by customers and prospects.

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Business owner’s guide to networking like a pro

As the saying goes “people buy people”. We’ve all seen the continued rise of social media in recent years but there’s one thing that hasn’t changed… We’re all real people that want to deal with real people. Face to face business networking still plays a massive role in building relationships (both potential client relationships and supplier/partner relationships). Here’s a collection of tips and techniques you can use to be more effective and more efficient next time you’re at a business networking event, meeting, conference or even a social situation.

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As a business owner or Marketing Manager you’re expected to know about a huge range of topics. Operations, Sales, Finance, Human Resources and of course Marketing. A key component of any company’s marketing toolkit is their website, but how can you quickly understand how effective your website is and how it can be improved?

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How it all began…

As is so often the case, the best ideas come from a desire to improve an existing way of doing things, a thought that goes something like 'surely there must be a better way?' evolve was born out of that exact thought, let me explain how.

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