Why the performance of your company website matters

While most people understand that a website which doesn’t work properly could have a negative impact on customers – few realise that website speed and performance is equally as important.

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Broken links are one of the most annoying things when it comes to good customer experience on a website – you don’t want to put your customers off and you don’t want to damage your SEO rankings so checking broken links needs to be part of your routine website maintenance.

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A website provides a shop window for your business to the outside world but it’s important that people stop, look through the window and come into the shop rather than just pass on by to your competitor. So how do you go about enticing people in? Here is our quick guide to three ways you can turn your website from a window that people walk past, into one that draws them in.

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Search engines are the most common way for people to find what they are looking for online, whether it’s a phone number, a restaurant or a local plumber. They are most likely to turn to a search engine first and type in what they need to see what comes up. All of this is good news for business websites as all you need to do is make sure your site is the one that comes up.

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Once your website is up and running and you have made sure it is working effectively, you need to turn your attention to raising awareness of it. There is no point having the perfect design and amazing unique content, if no-one knows your website exists, or looks for it. So here are five key things you can do to help drive more would-be customers to your website.

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Unless you’ve been living on a desert island you will no doubt have seen all of the hype around the new GDPR regulations coming into force on 25th May 2018 – which will impact all businesses that collect and use personal data. In this blog post I'll explain how we're helping our clients to make sure their websites are GDPR compliant.

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Whether your website is brand new, or you have had it for some time, you need to make sure it is working as effectively as possible for your business and there are a number of simple checks you can carry out to make sure this is the case.

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While most small businesses understand that a website is a vital way to reach their customers in today’s world, 70% of websites belonging to small businesses don’t have any kind of call to action.

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92% of consumers around the world say they trust testimonials above all other forms of advertising so it makes total business sense to include some form of testimonial on your website. If new customers are looking for evidence that your current clients are happy, then it’s essential to make it really easy for them to find when they come to your website for the first time.

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How to make sure your website is easy to use (#3 of 5)

Would you like to improve your conversion rate by 160%? It’s every business owner’s dream surely and yet so many businesses miss out on this opportunity by failing to make their website truly responsive. It has been proven that users are 160% more likely to convert when using a mobile website which has been optimised for viewing on a mobile.

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No such thing as a free lunch?

I'm pleased to announce that I'm going to be speaking at Basepoint Romsey's free business networking event on 4th October 2017. I'm going to be attempting to condense my popular '5 Essential Ingredients for a Successful Website' workshop (normally a two hour interactive workshop) down into a 20 minute talk. Wish me luck!

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Over the past few years I’ve spoken at various events and groups but there’s only so much you can do in a talk. That’s why I’ve now created an interactive workshop based on my popular ‘5 Essential Ingredients for a Successful Website’ presentation.

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Introducing Evolve Lite

It's been five years since I launched Evolve, and while the unlimited plan is perfect for active small and medium sized businesses, for smaller and startup businesses the cost and the unlimited level of service can be more than is required. I recently started thinking how I could create a package for smaller or startup companies.

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As the saying goes, you only get one chance to make a first impression. Nowhere is that more important than on the web. When it comes to your company’s website, it’s critical that it makes a great first impression to prospective customers. Read on to find out the key factors that influence the impression your website makes on a user and how to ensure the impression made is a great one.

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7 Seconds. That’s how long we have to make a great first impression. We all know it’s important to make a great first impression, but it’s no use making a great first impression if no-one finds you in the first place. In the world of websites, having a great website is actually the second step in the process, having a website that can be found by your customers or prospects needs to come first. In this post, the first in a series of five posts called ‘5 essential ingredients for a successful website’, I’m going to explain what goes into making sure your company’s website is found by search engines and viewed by customers and prospects.

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Business owner’s guide to networking like a pro

As the saying goes “people buy people”. We’ve all seen the continued rise of social media in recent years but there’s one thing that hasn’t changed… We’re all real people that want to deal with real people. Face to face business networking still plays a massive role in building relationships (both potential client relationships and supplier/partner relationships). Here’s a collection of tips and techniques you can use to be more effective and more efficient next time you’re at a business networking event, meeting, conference or even a social situation.

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As a business owner or Marketing Manager you’re expected to know about a huge range of topics. Operations, Sales, Finance, Human Resources and of course Marketing. A key component of any company’s marketing toolkit is their website, but how can you quickly understand how effective your website is and how it can be improved?

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How it all began…

As is so often the case, the best ideas come from a desire to improve an existing way of doing things, a thought that goes something like 'surely there must be a better way?' evolve was born out of that exact thought, let me explain how.

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Anyone can write, so why pay for words?

Why use a copywriter? Anyone can write, so why pay for words? It was Thomas Mann, the author of “Death in Venice”, who said: “A writer is someone for whom writing is more difficult than it is for other people.” At first glance, this is nonsense. Obviously, it’s easy for a writer to write because they have the skill, the experience, the know-how, to do it. But, when you think about what Mann said a bit more, you begin to see what he means.

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Be Remarkable

How many times do people tell you that a business needs to stand out from the crowd, be unique somehow or talk about your unique selling points? Most go about this entirely the wrong way, usually on advice from others who have already wasted their businesses life doing exactly the same. There is only one way to achieve rapid growth and a lot of money. Be Remarkable.

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What can we learn from the McLaren MP4-12C?

McLaren is an extremely successful company in the Formula 1 arena, but when they decided to re-enter the road car arena in 2011 with the launch of their MP4-12C, they didn't get it quite right. As it turns out all businesses, particularly small to medium sized businesses, can learn some valuable lessons from the way McLaren responded.

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How to get smart with your marketing

Now more than ever there are a huge number of different ways to market your business. In this blog post I'm going to discuss a few ideas that can give you a real insight into the effectiveness of your marketing and will allow you to invest in the methods that are working and review the ones that aren't.

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The benefits of monthly…

When it comes to websites, there are many reasons why a monthly project structure brings advantages over a one-off project. In this blog post I've detailed just a few advantages that a monthly project structure can bring.

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“Evolve’s website review was much more than I expected. It was easy to read, easy to understand, and it gave us at least three, real, almost instant changes we could make to our site to dramatically improve its performance. And the best part; it was free!”

Sean Toomer, Managing Director,
Diverso Accountants, Southampton

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