Business cards are a staple part of business communication so they were high on the list of requirements for Neil Lewis when he bought Alternative Cruise Parking. As part of a wider re-naming and re-branding project to create Penguin Parking, he used our services to create bespoke business cards.
Neil came across Evolve in a Chamber of Commerce magazine article and was delighted to find the branding and website package he chose from us, also included the design and creation of bespoke business cards.
The Evolve solution
Penguin Parking customers tend to only use the cruise car parking service once a year or so, which meant Neil wanted to come up with a way of staying forefront in customer’s minds every time they booked a new cruise holiday.
We designed a business card featuring the new purple branding and penguin logo, keeping it fairly simple and eye-catching with the text limited to the company strapline and contact details.
On the reverse of the card we used the brand logo and colours and then featured the service logos to immediately demonstrate to customers they can use Penguin Parking whether they require a traditional park and ride service, or they are embarking on a fly-cruise holiday and need a transfer service.
The vibrant purple colour chosen for the branding, which is used across the new website and business cards, really stands out, helping people to recognise the company immediately and easily.
The new business cards are left in every single customer car after it has been parked and because they are eye-catching and vibrant, the idea is that customers will keep them to hand in their cars, until they are ready to book parking services for their next cruise.