Extreme Mental Adventure (EMA) is an adventure race concept created by one of our existing clients, Zing Event Management. The concept combines both physical, mental and orienteering challenges.
We were asked to create an original and recognisable logo for the event concept. The challenge was to create a compact and easy to use logo with three long words.
Our solution played on the concept of 'x marks the spot' by using the 'x' in the word 'extreme' as a 't' for the words 'mental' and 'adventure'. By using transparency to show the three words overlapping, we created not only a compact logo but also an effective company icon.