Anyone can write, so why pay for words?
AUTHOR: Steve Till |
DATE: 18th December 2012
Why use a copywriter? Anyone can write, so why pay for words? It was Thomas Mann, the author of “Death in Venice”, who said: “A writer is someone for whom writing is more difficult than it is for other people.” At first glance, this is nonsense. Obviously, it’s easy for a writer to write because they have the skill, the experience, the know-how, to do it. But, when you think about what Mann said a bit more, you begin to see what he means.
Don't miss out
Subscribe today to receive updates on websites, business, sales and online marketing.Subscribe now
Get all the latest content from our blog
Simply enter your email address below to receive updates on websites, business, sales and online marketing
We hate SPAM and promise to keep your email address safe
Anyone, in this day and age, can write. Anyone can get out a pen and put some words down on a piece of paper – or type them into a computer – and have them make sense.
The thing about writers is they don’t just do that.
When a client asks me to write something for them, I could easily bash out words that would do, words that would basically say the right things, but I can’t. I can’t help but bring to bear on every website, every brochure, every newsletter, every case study and every advert that I write, I can’t help but bring to bear 40 years of writing experience – man and boy – a lifetime of reading, appreciating, analysing, thinking about and writing words. To the extent that I actually find it difficult to bash out a quick email; I have to get every word just right; and then I have to polish it; and so on.
Because writing is my thing, I have to do it with everything that I have.
It is the same with other craftspeople. A skilled graphic designer cannot just sketch something out; a composer cannot just make do with the first tune they think of; a master cabinet maker cannot just cobble together a second-class piece of furniture.
So, that’s why a writer is someone for whom writing is more difficult than it is for other people. And that’s why, when something needs to be said really well, you really need a professional copywriter on the case!