Anyone can write, so why pay for words?

Why use a copywriter? Anyone can write, so why pay for words? It was Thomas Mann, the author of “Death in Venice”, who said: “A writer is someone for whom writing is more difficult than it is for other people.” At first glance, this is nonsense. Obviously, it’s easy for a writer to write because they have the skill, the experience, the know-how, to do it. But, when you think about what Mann said a bit more, you begin to see what he means.

Anyone, in this day and age, can write. Anyone can get out a pen and put some words down on a piece of paper – or type them into a computer – and have them make sense.

The thing about writers is they don’t just do that.

When a client asks me to write something for them, I could easily bash out words that would do, words that would basically say the right things, but I can’t. I can’t help but bring to bear on every website, every brochure, every newsletter, every case study and every advert that I write, I can’t help but bring to bear 40 years of writing experience – man and boy – a lifetime of reading, appreciating, analysing, thinking about and writing words. To the extent that I actually find it difficult to bash out a quick email; I have to get every word just right; and then I have to polish it; and so on.

Because writing is my thing, I have to do it with everything that I have.

It is the same with other craftspeople. A skilled graphic designer cannot just sketch something out; a composer cannot just make do with the first tune they think of; a master cabinet maker cannot just cobble together a second-class piece of furniture.

So, that’s why a writer is someone for whom writing is more difficult than it is for other people. And that’s why, when something needs to be said really well, you really need a professional copywriter on the case!

Would you like a Free Website Review?

I'll let you know where your company's website can be improved, free of charge and with no obligation


Evolve Websites is rated 5/5 based on 45 Google Reviews

Free Website Review
“Evolve’s website review was much more than I expected. It was easy to read, easy to understand, and it gave us at least three, real, almost instant changes we could make to our site to dramatically improve its performance. And the best part; it was free!”

Sean Toomer, Managing Director,
Diverso Accountants, Southampton

Free Website Review

Get your free
website review

For a limited time you can get our website review (normally £200) FREE OF CHARGE. There’s no obligation to sign up and we guarantee you’ll get at least one good idea to take away!

Your data will be stored in accordance with our Privacy Policy (link below)

Rest assured, we’ll never SPAM you, just send occasional updates we think you’ll find interesting. For more information on how we process your data please see our Privacy Policy link below.

We hate SPAM and promise never to SPAM your email address

“Evolve’s website review was much more than I expected. It was easy to read, easy to understand, and it gave us at least three, real, almost instant changes we could make to our site to dramatically improve its performance. And the best part; it was free!”

Sean Toomer, Managing Director,
Diverso Accountants, Southampton